Articles
Health 2.0
(09/09/2010)
The advancement and popularity of patient communities online is an international phenomenon that has been debated in the “Patients and Online Communities” session of Health 2.0 Paris.
Susannah Fox, Associate Director at the Pew Internet & American Life Project, discuss participatory medicine and online communities with session’s panelists.
Health 2.0
(17/05/2010)
Health 2.0, the web 2.0 approach in the health, is changing both the physician approach to medicine and to their patients, and the consultation relation that patients have with health professionals and the experience with other Net users.
e-Marketing in Healthcare
(02/04/2010)
Digital marketers of today require a holistic approach. The web plan needs to cover the basic essentials in order to effectively generate leads and raise online visibility.
Pharma eMarketing
(28/05/2008)
In the last couple of years, the trend for the pharmaceutical industry DTC (Direct to Consumer) marketing investments has undergone major changes. Some years ago, traditional media represented the main communication channels, nowadays, the development of new media, the continuous challenges of the market due also to stricter government regulations and the not always positive public perception of drug marketing have brought pharmaceutical companies to change their marketing strategies. Preferring new communication channels to dialogue with their customers.
Search Engine Marketing
(27/03/2008)
The integration of SEO and keywords advertising was developed with the aim of optimizing and increasing the presence of a company, brand or product in search engines. It is the main subject of a research conducted by Icrossing, a global digital marketing company, title of the research is Icrossing Search Synergy – Natural e paid search symbiosis. The answer the study wants to reveal: “Is the efficacy of an integrated campaign of natural search and paid search higher than the efficacy of these same web marketing activities used in a non-integrated way?”. The research analyzes cause and effect, considering the entire metrics web can provide the results are surely surprising...
Web 2.0
(18/12/2007)
Interview to Roberto Ascione, CEO of Healthware (Publicis Healthcare Communications Group Company)
It is a really hard question, mainly because there can be many answers! In other words we live in a time where digital is so broad that we can recognize many trends in many different fields such as content, participation, platform, access devices, web services, web marketing, etc. Those who focus on one trend at a time are perhaps losing one key aspect of digital that is to say its multi-dimensional essence.
eLearning
(14/09/2006)
Publicis healthware International presents an International cooperation pilot project for continuing medical education
for medical, nursing and administrative staff of the health structures of
Mediterranean countries.
Search Engine Marketing
(28/06/2006)
Search engines are the second most used function in the web (after e-mail) by internet users. As one of the main accesses to a website (at least for the first access), they are consequently one of the most important tools for the development of a site’s visibility.
eLearning
(08/06/2006)
In a traditional sense, the concept of education is the transfer of contents, abilities and information from a “source” to a “user”. In this context, the Distance Learning tries to exert the same paradigm but using, as a preferred communication channel, the “new medium” par excellence, a computer connected to Internet.
e-Health
(08/06/2006)
Basic elements of NetCare solution are the clinical or surgical department, the services, public access points, an internal communication system and the management and administration services.