Articles
Web 2.0
(2/22/2011)
Today, interactivity should focus on creating engagement: human-to-human and brand to human interaction. The iPad is the first in a new class of device that has significant opportunity to create a new level of engagement. But, it requires us to first understand why the device’s capabilities are a game-changer. Second, we must understand how to shift our thinking about creating content to achieve this new level of engagement.
Health 2.0
(5/17/2010)
Health 2.0, the web 2.0 approach in the health, is changing both the physician approach to medicine and to their patients, and the consultation relation that patients have with health professionals and the experience with other Net users.
Pharma eMarketing
(5/28/2008)
In the last couple of years, the trend for the pharmaceutical industry DTC (Direct to Consumer) marketing investments has undergone major changes. Some years ago, traditional media represented the main communication channels, nowadays, the development of new media, the continuous challenges of the market due also to stricter government regulations and the not always positive public perception of drug marketing have brought pharmaceutical companies to change their marketing strategies. Preferring new communication channels to dialogue with their customers.
Search Engine Marketing
(3/27/2008)
The integration of SEO and keywords advertising was developed with the aim of optimizing and increasing the presence of a company, brand or product in search engines. It is the main subject of a research conducted by Icrossing, a global digital marketing company, title of the research is Icrossing Search Synergy – Natural e paid search symbiosis. The answer the study wants to reveal: “Is the efficacy of an integrated campaign of natural search and paid search higher than the efficacy of these same web marketing activities used in a non-integrated way?”. The research analyzes cause and effect, considering the entire metrics web can provide the results are surely surprising...
Web 2.0
(12/18/2007)
Interview to Roberto Ascione, CEO of Healthware (Publicis Healthcare Communications Group Company)
It is a really hard question, mainly because there can be many answers! In other words we live in a time where digital is so broad that we can recognize many trends in many different fields such as content, participation, platform, access devices, web services, web marketing, etc. Those who focus on one trend at a time are perhaps losing one key aspect of digital that is to say its multi-dimensional essence.
eLearning
(9/14/2006)
Publicis healthware International presents an International cooperation pilot project for continuing medical education
for medical, nursing and administrative staff of the health structures of
Mediterranean countries.
Search Engine Marketing
(6/28/2006)
Search engines are the second most used function in the web (after e-mail) by internet users. As one of the main accesses to a website (at least for the first access), they are consequently one of the most important tools for the development of a site’s visibility.
e-Health
(5/9/2006)
Many computerized medical records have been produced. Some are too operational and a little clinical, others are much oriented towards decision-making, but a little efficient in clinical data management, others are still too “to measure” for a specific kind of physician (usually, the General Practitioner). All of them have two common characteristics: they are not linked to the operational context and they are built not on the patient, but on the operator.
