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Congress Report of eyeforpharma Europe 2012 (Free download and eBook)

(5/15/2012)

In March 2012, Publicis Healthware International (PHI) was one of the gold sponsor of the eMarketing Europe & Mobile 2012 conference by eyeforpharma.
PHI held a workshop on the Advanced eMarketing strategy
Discover more about our great experience at the event!

Open the eBookThe full "Congress Report of EyeForPharma2012" is available: read the eBook

To download the PDF version, please click on the PDF icon below.

Publicis Healthware International, the eHealth communications agency

(1/11/2012)

eHealth, the driving force behind the change in healthcare - a new dimension of healthcare communications and dialog.

Congress Report of Health 2.0 Europe 2011 (Free Download)

(11/14/2011)

Health 2.0 Europe took place in Berlin on October 27th and 28th, 2011.
Over 50 speakers from around 20 countries, the conference provided a unique mixture of the most interesting professionals from the eHealth industry with a platform for the exchange of knowledge, the presentation of innovations and for swapping ideas around new technology and devices.
PHI and DotSUB unvealed VIDEUM.

Open the eBookThe full "Congress Report of Health 2.0 Europe 2011" is available: read the eBook

To download the PDF version, please click on the PDF icon below.

Congress Report of IADIS eHealth Conference 2011 (Free Download)

(9/1/2011)

The report summarizes the key message of the IADIS Conference 2011 on Computer Science and Information systems related to the eHealth section.

Congress Report of Frontiers of Interaction 2011 (Free Download)

(7/18/2011)

The Report summarizes the key messages coming from the conference and includes a quick focus on each speech. An exhaustive summary of the outcomes of the PHI workshop on Mobile Health is also available in the report.

iExcellence: Enhancing Engagement Between HCPs, Patients and Your Brand With a New Class of Device

(2/22/2011)

Today, interactivity should focus on creating engagement: human-to-human and brand to human interaction. The iPad is the first in a new class of device that has significant opportunity to create a new level of engagement. But, it requires us to first understand why the device’s capabilities are a game-changer. Second, we must understand how to shift our thinking about creating content to achieve this new level of engagement.
A PHI white paper goes deep into advancements in communication with iPad technology and discusses the possible engagement moments the iPad could create for brand along with the important user perspectives and expectations that must be met.

Next giant leap

(2/3/2011)

Digital channels are playing an increasingly large part in everyday life. Everyone is connected and able to search, select, rank, generate and exchange content with ease and it should be no surprise that the web is used for health issues, both to find information about them and communicate, not only by consumers, but by all healthcare stakeholders, including physicians. New information and communication technologies have facilitated the emergence of rapid, dynamic interactions, driven by the active participation of users who generate content and, more recently, services. Semantic web and Internet of Things are two of many examples of how digital is co-driving some of the key transformations in health and medicine.

Alain Sarraf, President Europe - Publicis Healthcare Communications Group and Roberto Ascione, President of Publicis Healthware International, in depth discuss these topics.

 Pharmaceutical Marketing Europe - January/February 2011

The Health 2.0 Briefing

(6/14/2010)

Held in Paris on April 2010, the Health 2.0 Europe Conference gathered a large audience from business, academics and governmental organizations, hailing from various European countries and America.

The next generation health was the focus of the debate, which is based on the web 2.0 approach in health through personalised search, closeness to the communities, intelligent tools, and data integration within content. A model of online community is paginemediche.it, a community of patients and physicians, managed by Publicis Healthware International and presented at the Health 2.0. Europe Conference by Dr. Roberto Ascione, International President.

Download the post conference report.

HP3 new versions and updates

(5/25/2010)

This document (Release Notes) provide important information about HP3 new versions and updates.