iExcellence: Enhancing Engagement Between HCPs, Patients and Your Brand With a New Class of Device
(2/22/2011)
Today, interactivity should focus on creating engagement: human-to-human and brand to human interaction. The iPad is the first in a new class of device that has significant opportunity to create a new level of engagement. But, it requires us to first understand why the device’s capabilities are a game-changer. Second, we must understand how to shift our thinking about creating content to achieve this new level of engagement.
A PHI white paper goes deep into advancements in communication with iPad technology and discusses the possible engagement moments the iPad could create for brand along with the important user perspectives and expectations that must be met.
