Digital channels are playing an increasingly large part in everyday life. Everyone is connected and able to search, select, rank, generate and exchange content with ease and it should be no surprise that the web is used for health issues, both to find information about them and communicate, not only by consumers, but by all healthcare stakeholders, including physicians. New information and communication technologies have facilitated the emergence of rapid, dynamic interactions, driven by the active participation of users who generate content and, more recently, services. Semantic web and Internet of Things are two of many examples of how digital is co-driving some of the key transformations in health and medicine.
Alain Sarraf, President Europe - Publicis Healthcare Communications Group and Roberto Ascione, President of Publicis Healthware International, in depth discuss these topics.
Pharmaceutical Marketing Europe - January/February 2011
