39% of Healthcare Professionals Use Facebook
Healthcare Professionals are increasingly turning to social media - either user-generated or participatory venues - in their personal and professional lives.
A survey by Medimix International measured the percentage of physicians participating in the most popular social networks. It revealed that 39% used Facebook and 11% used Twitter.
Professional social networking is also on the rise, as evidenced by the popularity of sites that cater exclusively to Healthcare Professionals. Physicians use these sites primarily to exchange professional opinions and insights anonymously, rather than connect with acquaintances or share personal details. Sermo, which is the largest physician-only social network, has more than 100,000 members from 68 specialties in all 50 US states. Other professional networks include Ozmosis, Within3, Physician Connect, The Doctor’s Channel, Tiromed, SocialMD, Docsboard and Healtheva.
Source: emarketer: Marketing to Healthcare professionals online, Oct 2010
Physician Use of Mobile Medical Textbooks
Physicians and other Health Care Providers (HCPs) are shifting to digital versions of their medical textbooks on their smartphones and PDAs.
According to Manhattan Research, nearly 50% of physicians are now accessing electronic versions of medical textbooks on their mobile devices. Physicians are now accessing electronic medical textbooks on their mobile devices dozens of times a week, often at the point of care.
Pharma Company and Pharma Manager Use of Social Media
According with the Cegedim Dendrite’s survey, 2010 Insights “A White Paper On Current Trends And Challenges Of The Pharmaceutical Industry”, virtually all respondents’ companies (97%) are using social media to some extent, with use most commonly directed externally – either for marketing (59%) or public relations (34%) purposes. There was also some internal use, such for internal communications (27%) and human resources (11%). Among Pharma Managers, the personal use of social media was near total (97%).
The most popular sites were LinkedIn (53% of respondents logged on daily for personal use), Facebook (39%) and Twitter (11%). However, only 1% of respondents visited the early social media success story that was MySpace on a daily basis.
Insight from the Publicis Healthware WebMonitor
43% is the average bounce rate percentage on health-related websites in October 2010.
