2010 Year in Health: WebMD present s the top Health issue of the Year
WebMD the US leading source of health information, announced its 2010 Year in Health, which represents the health stories, searches, questions and trends that WebMD's audience of more than 83 million monthly visitors of the company's websites, mobile applications and communities during the year.
"Every year millions of people come to WebMD for answers to questions about their health and wellness," said Dr. Michael Smith, WebMD's Chief Medical Editor. "When we looked back at what people were interested in during 2010, some clear new trends emerged and it was easy to identify the major topics that really defined this year in health."
The most searched for health terms:
1. Shingles
2. Gallbladder
3. Gout
4. Hemorrhoids
5. Lupus
Top Conditions on Mobile (the most common topics viewed on WebMD's iPhone App)
1. Muscle Strain
2. Abscess
3. Gastroenteritis
4. Acute Sinusitis
5. Irritable Bowel Syndrome
Europeans are very interested in Online Patient Education Programs
According to Manhattan Research's Cybercitizen Health Europe v10.0 research, half of Europeans using the Internet for health information are interested in online patient education programs from pharmaceutical companies.
This increasing demand in online patient education programs represents an opportunity for pharmaceutical companies, overall considering the strong limits on direct consumer advertising.
Additionally, the population of consumers in United Kingdom, Germany France, Italy and Spain, and the using the Internet for pharmaceutical information has increased considerably in recent years, growing from 54.7 million consumers in 2008 to 75 million consumers in 2010.
The Study also highlight that 89% of online European adults (154 million) use the Internet for health info in 2010 and 44% of online European adults use the Internet for pharmaceutical information.
Wikipedia represent the top sources (ranked either the number 1 or number 2) used for health information in the UK, Spain, Italy, France, and Germany.
European Physicians vs. US Physicians
European physicians are quite different than their physician counterparts in the US. Not only are they distant in proximity, but differences in language and culture are also distinctly present.
These data comes up from a recent study from Manhattan Research that also evidenced that technology ownership among physicians in the US and Europe provides some similarities as far as adoption is concerned between the two sets of physicians.
For example there are similar ownership numbers with devices such as laptops and MP3 players/iPods. But, hen it comes to smartphone popularity, there are differences regarding their device of choice.
The most popular smartphone among physicians who own one in Europe is the iPhone, while Blackberry still holds the top place among US physicians who own a smartphone at 37%.
The usage behaviour related to their smartphone/PDAs is also indicative of some differences with regard to mobile activities. Physicians in the US are much more likely to be accessing drug reference databases online during their workday, which is a market that is growing in Europe.
P&G is using social media to support Prilosec
Procter & Gamble is launching a social media initiative for Prilosec as part of its bid to maintain the leadership position in a crowded market.
Dubbed “Official Sponsor of Everything You Do Without Heartburn,” the contest invites consumers to post videos and stories making their case for items—such as cameras, classes or guitars—worth an average of $1,000 that will help them pursue their passions. Entrants can submit for 15 categories, including arts and crafts, sports, health and fitness and community service and volunteerism.
Visitors to the site, officialsponsor.com can register to vote for their favorites, and winners, to be determined by fan votes and a panel, will be announced in March and May. A Facebook fan page and Twitter handle provide program updates and details.
Insight from the Publicis Healthware WebMonitor
3:57 minutes is the average time per visits on health related websites in December 2010.
