eHealth Comms Facts

June 2010

(21/07/2010)

  • 72% of Physicians own a smartphone. Apple platform surpasses Blackberry in physician market penetration
  • Mental Health and Oncology related searches account for almost half of visits related to pharma sites
  • 82% of Physicians expect online customer service from pharma
  • Health inquiries from users have an impact on decisions or actions and there are clearly more positive experiences than negative ones
  • Insight from the Publicis Healthware WebMonitor

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May 2010

(21/06/2010)

  • Nine of 10 Women Online Seek Health Information via Web
  • Health Video, the top resource for 50% of ehealth users
  • Branded Websites are the most effective on-line marketing tactic for pharmaceutical marketers
  • Insight from the Publicis Healthware WebMonitor

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