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Apple iPad dominates healthcare

In Facts, posted on 7/1/2011 by Tiziana Labruna

90% of market share for tablets included vertical sectors such as healthcare.

Apple iPad dominates healthcare

JP Morgan analysts estimate that the 81 million scheduled for manufacture is almost twice the estimated 48 million to be sold during 2011. 22% of physicians are using iPads.

For healthcare, the iPad value is these five advantages:

  • Improved Productivity - Physicians comment about more time with patients for diagnosis and treatment.
  • Better WLAN Utilization – Hospitals and medical centers have invested in WLANs with providers that meet the 1996 HIPAA requirements for patient privacy.
  • Adopting Cloud Storage – As HIMSS 2011 showed, the wireless carriers have been developing their hosted virtual storage solutions with Verizon having its Health Information Exchange (HIE) and AT&T offering Healthcare Community Online (HCO). As Electronic Medical Records (EMRS) proliferate, cloud solutions meet the need to customize and centralize storage. The iPad solves the problem of healthcare getting to the cloud at anytime, anywhere, and for anything.
  • Remote Applications – The iPad accelerates the development of smart medical devices for home use, rehabilitation centers, and long-term facilities.
  • Collaborative Research – The iPad could make the difference to practice evidence-based diagnosis and prevent out-of-guideline treatments. An example is the study reported in the January 2011 JAMA that 22.5% of Implantable Cardiac Defibrillators (ICDs) are unnecessary.          

Source: Gerson Lehrman Group

The Author

Tiziana Labruna

Senior Channel Planner at Publicis Healthware International

 

More than 10 years experience in Web Marketing and Channel Planning

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