Facts | Publicis Healthware International

Pharma Marketing to Physicians

Posted on 1/12/2012 by Tiziana Labruna

How physicians are increasing their interest in new media for personal and professional usage and what Pharma can't miss in their 2012 marketing plans.

Physician communities’ map: reaching doctors in the virtual world

Posted on 9/1/2011 by Tiziana Labruna

The social media landscape is constantly evolving. Given the strong interest and comments received from our members, we have published an updated version of the map.

"Super Mobile" doctors are using mobile platforms in clinical settings to access decision tools

Posted on 8/2/2011 by Tiziana Labruna

Physicians adoption of mobile technology in health will continue to grow, according to a survey from Quantia Communications Inc. published in June 2011.
More than 80% of Physicians responding to the survey own a mobile device.

Branded pharmaceutical websites most impactful in driving conversions prospects-patients

Posted on 7/5/2011 by Tiziana Labruna

A study from Comscore Inc Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry provide with insight into the impact of various online marketing activities on brand awareness, favorability, and sales.

Pharma product websites are driving consumers to the doctor to request prescriptions

Posted on 7/4/2011 by Tiziana Labruna

Pharma product websites are effective at driving post-visitation action. 74% of ePharma Consumers visiting these websites take a product-related action afterward – as for example discussing product info with doctor, requesting or filling the prescription or searching for more product info online.

Apple iPad dominates healthcare

Posted on 7/1/2011 by Tiziana Labruna

90% of market share for tablets included vertical sectors such as healthcare. JP Morgan analysts estimate that the 81 million scheduled for manufacture is almost twice the estimated 48 million to be sold during 2011. 22% of physicians are using iPads.

FDA approves first radiology application for mobile devices

Posted on 6/28/2011 by Tiziana Labruna

The U.S. Food and Drug Administration approved for the first time a medical smart phone app for iPhone and iPad that allows doctors to view and assess medical images.

The physicians relationship with Pharma company is changing

Posted on 6/22/2011 by Tiziana Labruna

According to SDI Health’s most recent e-Promotion Annual Study, 73% of US physicians now consider e-detailing, online seminars, opinion leader events, web conferences and group discussions to be equal or superior to face-to-face promotion strategies.

Medical apps are the third-fastest growing category

Posted on 6/13/2011 by Tiziana Labruna

A recent study of Manhattan Research found that almost two-thirds of US physicians currently own smart phones, which projects the number to increase to 81% by 2012.

Physicians digital healthcare landscape

Posted on 6/1/2011 by Tiziana Labruna

According to a recent comScore study, physicians spend 48% of their online time on professional sites. According to the study, the top sites in HCP and General Health Content are part of the WebMD network, while for the Social Media category, Sermo is the first one.

Facts | Publicis Healthware International

Pharma Marketing to Physicians

Physician communities’ map: reaching doctors in the virtual world

"Super Mobile" doctors are using mobile platforms in clinical settings to access decision tools

Branded pharmaceutical websites most impactful in driving conversions prospects-patients

Pharma product websites are driving consumers to the doctor to request prescriptions

Apple iPad dominates healthcare

FDA approves first radiology application for mobile devices

The physicians relationship with Pharma company is changing

Medical apps are the third-fastest growing category

Physicians digital healthcare landscape

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