Geeks of Health | Publicis Healthware International

Starway to healthware*

Posted on 2/13/2012 by Ferdinando Scala

Interview with Simonetta di Pippo, Director at the European Space Agency

Usability check for the Health 2.0 Era

Posted on 12/1/2011 by Leandro Agrò

Usability it is not about computers: it is about people. This is the reason why, when talking about usability in the Era of eHealth, we begin our discussion with human behaviors.

The Internet of Things in Healthcare

Posted on 11/17/2011 by Leandro Agrò

Where the Internet of Things meets Healthcare: risks and opportunities explained for us by Leandro Agrò - Global Director User Experience at PHI

Reframing SEO as Social Engine Optimization

Posted on 11/3/2011 by Antonio Grillo

SEO as we know it, is no longer enough to optimize the findability of information in today’s the Social media Era.

The future of Healthcare and Technology. Interview with Amber Case

Posted on 9/22/2011 by Leandro Agrò

Amber Case is a Cyborg Anthropologist and UX Designer: she was also a keynote speaker at Frontiers of Interaction 2011 on the topic "Cyborg Anthropology and the Evaporation of the Interface".

The mission of the annual technology event, Frontiers of Interaction, is to create "a bridge between Europe and Silicon Valley". It has grown over the years to become "the geekiest event in Europe" and attracts the brightest talents worldwide in the field of technological innovation. The absolute novelty of the 2011 edition has however been the presence of a strong trace in the program dedicated to eHealth.

Google Body: A "Maps" Effect for the Health field?

Posted on 6/29/2011 by Leandro Agrò

Google Earth and Google Maps have not yet evolved our expectations regarding navigators but they have deeply evolved the way how human beings communicate and partecipate to the social network, where the geo positioning has a predominant role. Google Earth and Google Maps have had also different and deep effects: these applications have introduced a new way of learning.

Games for Health 2011

Posted on 6/23/2011 by Andy Buck

Games for Health is a part of the Serious Games Initiative, an organization that helps forge links between the electronic gaming industry and education, training, public policy, and public health organizations. The Serious Games Initiative strives to use new technology to better healthcare and the overall quality of health for us all.

Health 2.0: participated health

Posted on 6/8/2011 by Roberto Ascione

Health 2.0, the web 2.0 approach in the health, is changing both the physician approach to medicine and to their patients, and the consultation relation that patients have with health professionals and the experience with other Net users.

Next giant leap

Posted on 5/17/2011 by Roberto Ascione

The upcoming generation of digital developments will help people manage their health through tailoring information as well as facilitate monitoring via interconnecting objects. Alain Sarraf, president Publicis Healthcare Communications Group Europe and Roberto Ascione, president of Publicis Healthware International, in depth discuss on Semantic web and Internet of Things, two of many examples of how digital is co-driving some of the key transformations in health and medicine.

Geeks of Health | Publicis Healthware International

Starway to healthware*

Usability check for the Health 2.0 Era

The Internet of Things in Healthcare

Reframing SEO as Social Engine Optimization

The future of Healthcare and Technology. Interview with Amber Case

Frontiers of eHealth

Google Body: A "Maps" Effect for the Health field?

Games for Health 2011

Health 2.0: participated health

Next giant leap

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