In 2001 Publicis Healthware International (back then Healthware) launched paginemediche.it.
A cutting edge portal on Health & Wellness packed with information and educational online resources fuelled by the collaboration of numerous scientific organisations, key opinion leaders, healthcare professionals and medical groups. All focused with the aim to inform, educate and share for patients and the healthcare community.
Since online, paginemediche.it not only has been one of the first examples of leading scientific communication strategy focused on:
- Providing certified sources of information to patients and the healthcare community
- Promoting content & services sharing
- Launching thematic channels (vertical portals)
- Implementing advertising campaigns in different formats
- Supplying Direct eMailing services
During these 10 years paginemediche.it has continuously evolved in look and feel and the service offering always adapting to the need of user trends. Resulting in positive growth year after year!
2004 was the year that paginemediche.it received over 2,000,000 visits.
paginemediche.it in 2005 went live with a great innovation and a restructured user friendly architecture allowing users to navigate and quickly find the specific information requested. Today we call this user experience!
From 2007 to 2009 other important milestones for paginemediche.it include:
- 2007 after a second restyling paginemediche.it becomes the most known (top of mind) and one of the most visited health portals in Italy (Source: Millward Brown Delfo Research – April 2007)
- 2009 numbers confirm paginemediche.it as a leader:
- 6 Million visits
- 4 Million visitors
- 40 Million pages viewed
- Ranked 5th by Nielsen/Net Ratings (health and wellness websites)
- paginemediche.it goes Web2.0
2011 a great achievement: paginemediche.it is ranked in 1st position, among health websites, with approximately 1,400,000 visitors per month and over 400,000 registered users.
(Source: Audiweb – April 2011)
A perfect way to celebrate 10 years of history...
Paginemediche.it 2001
Paginemediche.it 2005
Paginemediche.it 2010
