Roberto Ascione to present at inaugural event to discuss how Web 2.0 and social media are transforming healthcare communications in Europe
PARIS, FRANCE, March, 2010—Roberto Ascione, Publicis Healthware International President, will be a panellist at Health 2.0 Europe, a conference dedicated to how Web 2.0 and social media are transforming healthcare communications in Europe. The two-day event will be held in Europe for the first time on April 6–7, 2010 at the Cité Universitaire International in Paris and is organized by e-health specialists Health 2.0 of San Francisco and Basil Strategies of Paris.
Ascione will be part of panel called Patients and Online Communities to be held on Tuesday, April 6 at 15:45. Ascione will present the leading health portal in Italy, www.paginemediche.it – a fully interactive, e-health Web 2.0 application which Publicis Healthware International built in 2001 and continues to evolve today. Paginemediche.it has created a connected world for e-health, empowering users (patients and HCPs) to understand, learn, share and interact. Publicis Healthware International is attending to demonstrate its unique ability to manage a health portal successfully.
For four years, the Health 2.0 conference has been the premier bi-annual industry forum for the converging industries of Web 2.0 and social media in the U.S. More than 500 attendees are expected at this inaugural event to be held in Europe, including patient and physician communities, online and mobile tool providers, hospitals, insurers, pharmaceutical companies and government in 10 European countries. Other sponsors for the conference include Pfizer, Bayer Healthcare, UCB, Orange, and Bupa.
Ascione said: “The Health 2.0 Conference represents a unique opportunity to further develop Web 2.0 applications associated with e-health. Our hope is that the event is a success and that in attendance can interact and share ideas about the future of Health 2.0 in Europe.”
Health 2.0 Europe’s conference agenda will address a number of topics relevant to Europe’s growing e-health industry. These include patients using web-based tools to guide their own care, web interaction between healthcare professionals and between professionals and patients, and the strategic implications for traditional healthcare actors.
Ascione participated in a webinar on 10 March on the same topic that is available on demand www.health2con.com/webinars/previous-webinars/
For further information, contact:
