Publicis Healthware International

Paginemediche.it Glossary: the most downloaded free app in the health&beauty category of the iTunes App Store

Thu, 08 Jul 2010 12:36:00 GMT

Publicis Healthware International launches paginemediche.it Glossary - an application for iPhone and iPad powered by paginemediche.it, available on iTunes Apple Store. Only a few days after its launch, the app has already gained a leading position in the health&beauty category.

Italy is the 8^th Hydrofiber portal online!

Fri, 25 Jun 2010 10:08:00 GMT

After the successful launch of the Hydrofiber US, UK, CA (bilingual), AUS, NZ, ES and DE sites, the Italian Hydrofiber website Goes Live as well. This Italian version is the second password protected Hydrofiber website, after Hydrofiber Spain, which requires user registration for site access.

Paginemediche.it now available on iPhone with a free application

Thu, 24 Jun 2010 12:55:00 GMT

Paginemediche.it glossary is now free and available on the Apple iTunes store: more than 2000 medical terms, regarding medical conditions, health and wellness can be easily looked up by all iPhone telephones. With its glossary application customized for iPhone, paginemediche.it services and easy-to-consult information are now available both on-line and also off-line. Download your free application!

Tired and heavy legs find relief in Antistax!

Tue, 22 Jun 2010 12:23:00 GMT

The “Always Carry with You Antistax” competition, which started on 18th June and will end on 1st October, is a photography contest with very exciting prizes. This competition is just one element of the 2010 global content restyling project of Antistax. New updates include the online counselling service and the wellness personal trainer.

Dulcofibre and inForma: together towards a healthier lifestyle!

Thu, 17 Jun 2010 10:47:00 GMT

Based on a revamped communication strategy, Dulcofibre has expanded its focus from intestinal pathologies to global health related issues, and now focuses on the importance of nutritional balance and a healthy lifestyle as well. With InForma, netizens can find in Dulcofibre the personal trainer to achieve their desired level of wellbeing.

With Hydrofiber Germany on-board, now there are 7 Hydrofiber portals online!

Fri, 28 May 2010 13:48:00 GMT

The main sections on Hydrofiber® Technology aim to feature how Hydrofiber products are transforming wound care by helping clinicians to enhance patient experience and optimise outcomes.

A new version of HP3^TM is now available

Tue, 25 May 2010 12:32:00 GMT

Empowered by this new version, the HP3 Platform is further enhanced with optimized modules, tools and business solutions.

Italian healthcare portal paginemediche.it leads traffic ranking

Tue, 18 May 2010 14:58:00 GMT

paginemediche.it represents the top rated Health portal in Italy, preceded only by a health community and a Fitness website. It has even superseded Corriere Salute, La Repubblica Salute and Dica33.

Health 2.0: participated health

Mon, 17 May 2010 19:10:00 GMT

Health 2.0, the web 2.0 approach in the health, is changing both the physician approach to medicine and to their patients, and the consultation relation that patients have with health professionals and the experience with other Net users.

Online Hydrofiber Spain

Mon, 17 May 2010 14:56:00 GMT

Yesterday the Hydrofiber Spanish website went online, bringing the Hydrofiber® Technology (an advanced, patented technology unique to ConvaTec) concepts and the related product e-portfolio available to the Spanish market.

Hydrofiber Spain is now on-line!

Mon, 17 May 2010 14:45:00 GMT

After the successful launch of the Hydrofiber US, UK, CA (bilingual), AUS and NZ sites over the past year, yesterday the Hydrofiber® Technology witnessed the Go Live of the Hydrofiber Spanish website as well.

Today Publicis Healthware has started to tweet

Fri, 14 May 2010 15:08:00 GMT

Publicis Healthware on Twitter

Fri, 14 May 2010 14:46:00 GMT

Publicis Healthware presents its Twitter page: follow us @healthware_phcg

Featuring the fourth paginemediche.it regional website: the Piedmont local health portal is online

Tue, 11 May 2010 17:38:00 GMT

Citizens of Piedmont now have a new reference website in their region: piemonte.paginemediche.it. It is their local health portal, committed to a focus on updated local information on health, medicine and wellness and on the regional sanitary system.
Piedmont paginemediche.it is the fourth regional website of paginemediche.it network, after Campania, Lazio and Tuscany.

The new paginemediche.it regional website of Tuscany is now online

Wed, 05 May 2010 11:42:00 GMT

Health information goes local. After Campania and Lazio websites, the Italian paginemediche.it health portal presents a new local site toscana.paginemediche.it aiming at Tuscany. It offers news, articles and events of local interest for this region of central Italy.

Act Against Allergy & Neocate Australia and New Zealand revamp

Tue, 27 Apr 2010 16:36:00 GMT

The new version of the Act Against Allergy & Neocate Australia and New Zealand sites went online. Revamped from a largely creative and navigational standpoint, the sites now offer new services which cater to both the Parents and Healthcare Professionals target audience.

Neocate Australia and New Zealand revamp

Tue, 27 Apr 2010 16:12:00 GMT

Revamped from a largely creative and navigational standpoint, new Neocate websites now offer new services which cater to both the Parents and Healthcare Professionals target audience.

Discover the new 2010-2011 campaign on www.donagliorgani.it

Tue, 27 Apr 2010 15:49:00 GMT

The High Committee for Transplants of Campania Region (Italy) presents the new activities to promote the culture of Organ Donation and Transplant on donagliorgani.it website.

New Home Page for the italian web portal Leonardo Health

Wed, 21 Apr 2010 11:50:00 GMT

Leonardo Health is renewed, throught a global graphic and content restyling, closer to paginemediche.it.

Restyling and new tools for Dulcofibre

Wed, 21 Apr 2010 11:42:00 GMT

New activities, graphic restyling and editorial updates on www.dulcofibre.it

Shifting to Digital: Top-performing internet advertising tools

Fri, 02 Apr 2010 16:16:00 GMT

Digital marketers of today require a holistic approach. The web plan needs to cover the basic essentials in order to effectively generate leads and raise online visibility.

Publicis Healthware International President will be a panellist at First-Ever Health 2.0 Conference in Europe

Wed, 31 Mar 2010 16:22:00 GMT

Roberto Ascione to present at inaugural event to discuss how Web 2.0 and social media are transforming healthcare communications in Europe.

Health 2.0 Europe: Roberto Ascione's webinar is now available

Fri, 02 Apr 2010 16:13:00 GMT

Roberto Ascione’s webinar on paginemediche.it health portal is now available.

NetCare and Olympic Games

Tue, 30 Mar 2010 18:54:00 GMT

Last March 31^st, the Athlete's Biological Passport project completed its first phase, the clinical computerization of the Institute of Sport Medicine and Science of CONI, led by Prof. Carlo Tranquilli. NetCare has supported the implementation of this project with new tools oriented to the collection of sport history, reporting and sport fitness examination.

ConvaTec and Healthware present Hydrofiber UK and US

Tue, 30 Mar 2010 18:51:00 GMT

This project brings Hydrofiber� Technology (an advanced, patented technology unique to ConvaTec) to life through the implementation of a dedicated website and leverage the Hydrofiber concept throughout the related product portfolio.

A great E-health network: partnership agreement between Telemeditalia and paginemediche.it

Tue, 30 Mar 2010 18:48:00 GMT

From this edition (July 2009) on, Telemeditalia, an electronic journal of healthcare technologies and general health, becomes a part of paginemediche.it network, one of the most important health web properties in Italy.

eLearning Course Development

Tue, 30 Mar 2010 16:33:00 GMT

Publicis Healthware International is involved in the continuous study and research of new communication modes in distance learning. Our list of courses boasts many products developed in collaboration with exceptional partners like national and international Institutions and opinion leaders.

Introduction to e-Learning

Tue, 30 Mar 2010 16:25:00 GMT

In a traditional sense, the concept of education is the transfer of contents, abilities and information from a "source" to a "user". In this context, the Distance Learning tries to exert the same paradigm but using, as a preferred communication channel, the "new medium" par excellence, a computer connected to Internet.

E-Learning Presentation (SMILE 2006 - 14/09/2006)

Tue, 30 Mar 2010 15:41:00 GMT

Publicis healthware International presents an International cooperation pilot project for continuing medical education for medical, nursing and administrative staff of the health structures of Mediterranean countries.

Disease Management: better if "PATIENT CENTERED"

Tue, 30 Mar 2010 15:32:00 GMT

Many computerized medical records have been produced. Some are too operational and a little clinical, others are much oriented towards decision-making, but a little efficient in clinical data management, others are still too "to measure" for a specific kind of physician (usually, the General Practitioner). All of them have two common characteristics: they are not linked to the operational context and they are built not on the patient, but on the operator.

NetCare: the answer to Department needs

Tue, 30 Mar 2010 15:19:00 GMT

Basic elements of NetCare solution are the clinical or surgical department, the services, public access points, an internal communication system and the management and administration services.

Introduction to Disease Management

Tue, 30 Mar 2010 15:10:00 GMT

Even if at the moment a standard notion of Disease Management doesn't exist, since the concept is relatively new and still in an evolution phase, it is possible to summarize it as a systematical approach to the global management of a disease, through the application of integrating prevention and treatment interventions.

Introduction to e-Health Marketing

Tue, 30 Mar 2010 14:31:00 GMT

How Healthware through e-Health can help you harness the World Wide Web to gain an advantage in today’s aggressive market.

Search Engine Marketing

Tue, 30 Mar 2010 12:47:00 GMT

Search engines are the second most used function in the web (after e-mail) by internet users. As one of the main accesses to a website (at least for the first access), they are consequently one of the most important tools for the development of a site's visibility.

What do you think is the most important trend in digital?

Mon, 29 Mar 2010 19:40:00 GMT

Interview to Roberto Ascione, CEO of Healthware (Publicis Healthcare Communications Group Company)
It is a really hard question, mainly because there can be many answers! In other words we live in a time where digital is so broad that we can recognize many trends in many different fields such as content, participation, platform, access devices, web services, web marketing, etc. Those who focus on one trend at a time are perhaps losing one key aspect of digital that is to say its multi-dimensional essence.

Organic positioning or Keywords advertising: Integration is the winning strategy of search marketing

Mon, 29 Mar 2010 19:19:00 GMT

The integration of SEO and keywords advertising was developed with the aim of optimizing and increasing the presence of a company, brand or product in search engines. It is the main subject of a research conducted by Icrossing, a global digital marketing company, title of the research is Icrossing Search Synergy - Natural e paid search symbiosis. The answer the study wants to reveal: "Is the efficacy of an integrated campaign of natural search and paid search higher than the efficacy of these same web marketing activities used in a non-integrated way?". The research analyzes cause and effect, considering the entire metrics web can provide the results are surely surprising...

Act Against Allergy Australia and New Zealand revamp

Wed, 28 Oct 2009 16:33:00 GMT

The new version of the Act Against Allergy Australia and New Zealand sites is online. Revamped from a largely creative and navigational standpoint, the sites now offer new services which cater to both the Parents and Healthcare Professionals target audience.

PHI eLearning Center: Web 2.0 Course

Fri, 23 Apr 2010 10:29:00 GMT

The customized instance of IWT- Intelligent Web Teacher eLearning platform provide a catalogue available for marketing initiatives towards clients. At the moment, the catalogue offers the demo version, in English language, of the Web 2.0 Course.

ConvaTec Japan is online!

Fri, 09 Oct 2009 14:31:00 GMT

We are pleased to tell you that the first HP3 Japanese fully featured website went live last week. Another very good card to play to enhance our proprietary Healthcare multi-Purpose Portal Platform.

Why leading pharmaceutical companies are shifting online?

Thu, 08 Oct 2009 15:24:00 GMT

In the last couple of years, the trend for the pharmaceutical industry DTC (Direct to Consumer) marketing investments has undergone major changes. Some years ago, traditional media represented the main communication channels, nowadays, the development of new media, the continuous challenges of the market due also to stricter government regulations and the not always positive public perception of drug marketing have brought pharmaceutical companies to change their marketing strategies. Preferring new communication channels to dialogue with their customers.

Hydrofiber Canada, Australia and New Zealand are now online

Thu, 12 Feb 2009 11:54:00 GMT

Fifteen days after the launch of the Hydrofiber US site, ConvaTec and Healthware launch also the Hydrofiber Canada, Australia and New Zealand websites.