Publicis Healthware International

Digital Strategy

A healthy digital strategy enables our clients to leverage existing and future investments in technology, people and skills and digital media as well as emerging opportunities against the need to drive innovation, meet increasing growth targets or adapt to fluctuating market dynamics in order to create sustainable benefits for the organisation.
Our experienced team of consultants focuses on all aspects of digital strategy from marketing and communication to enterprise development and business modelling, from governance and innovation management to market shaping.

During strategy development, targets and requirements of the best possible solution are addressed and, in the second step, complemented by limiting factors like feasibility, resources, time frames or financials, together with a determination of their emphasis.

In strategy models, the basic architecture of the new project is sketched to define the overall vision, the expected outcomes and the path to follow.
After the decision for an approach, this becomes a rough guideline for all next steps and processes with all the other decisions then validated against this approach.

PHI developed in the years a substantial industry-specific strategic framework continuously improved and influenced by other industries best practices in order to deploy 360° strategic approaches able to connect the unique needs of healthcare stakeholders to clients business challenges in a mutually beneficial way.


eZines

Physician communities’ map: reaching doctors in the virtual world

Posted in FACTS by Tiziana Labruna on 9/1/2011

The social media landscape is constantly evolving. Given the strong interest and comments r...

News & Events

2/14/2012

PHI at eMarketing & Mobile Europe 2012 event

Publicis Healthware International (PHI) is proud to be sponsor of one of the the best event in Europ...

2/3/2012

GoRed at PHI

Publicis Healthware International celebrated Go Red on Friday, February 3, in all its locations...

1/30/2012

Publicis Healthware International launches its India presence at Health 2.0

Publicis Healthware International (PHI) today announced that it is launching its presence in India d...

Download Center

Health 2.0 Europe took place in Berlin on October 27th and 28th, 2011.

 

Contact us

Publicis Healthware International | The eHealth communications agency

EU: +39 089 3061 411 USA: +1 888 463 3797

Healthware S.r.l. a socio unico - A Publicis Healthcare Communications Group company
Sede legale ed operativa / Head office: Via A. Amato 15, Salerno 84131, Italy Tel. +39 089 3061411 Fax +39 089 3061415
CAP.SOC. € 100.000 Int. Vers. Rea CCIA di Salerno N°331650 - C.F./P.I. IT07854130635