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<item>
<title>GoRed at PHI</title>
<description><![CDATA[Publicis Healthware International celebrated Go Red on Friday, February 3, in all its locations]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/983/gored-at-phi.html</link>
<pubDate>Fri, 03 Feb 2012 12:00:00 GMT</pubDate>
</item>

<item>
<title>Publicis Healthware International launches its India presence at Health 2.0</title>
<description><![CDATA[Publicis Healthware International (PHI) today announced that it is launching its presence in India during the Health 2.0 conference being held in New Delhi]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/968/publicis-healthware-international-launches-its-ind.html</link>
<pubDate>Mon, 30 Jan 2012 12:00:00 GMT</pubDate>
</item>

<item>
<title>PHI at Health 2.0 India 2012 - New Delhi (India)</title>
<description><![CDATA[PHI is proud to be partner and sponsor of Health 2.0 conferences and announces the participation at the 1st annual Health 2.0 India in New Delhi on January 30th, 2012.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/940/phi-at-health-20-india-2012-new-delhi-india.html</link>
<pubDate>Wed, 11 Jan 2012 12:00:00 GMT</pubDate>
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<item>
<title>ARISTOTELE project: PHI and the European Commission</title>
<description><![CDATA[Publicis Healthware International is partner and pilot of ARISTOTELE, a challenging project co-founded by the European Commission (Theme ICT-2009.4.2, Technology Enhanced Learning)]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/814/aristotele-project-phi-and-the-european-commission.html</link>
<pubDate>Mon, 24 Oct 2011 12:00:00 GMT</pubDate>
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<item>
<title>PHI at Health 2.0 Europe 2011 - Berlin (Germany)</title>
<description><![CDATA[PHI @ Health2.0 Berlin: very special guest of the first panel review on eHealth and sponsor of the Deep Dive Session on the 27th of October]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/811/phi-at-health-20-europe-2011-berlin-germany.html</link>
<pubDate>Tue, 18 Oct 2011 12:00:00 GMT</pubDate>
</item>

<item>
<title>Introducing Videum.com - Health in Any Language</title>
<description><![CDATA[By combining dotSUB's industrial strength online platform for captioning, translating, and subtitling video, with PHI's global reach for content, creativity, and understanding of the Health 2.0 ecosystem, this new portal will provide unparalleled, universal access to quality healthcare content from multiple sources around the globe.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/783/introducing-videumcom-health-in-any-language.html</link>
<pubDate>Tue, 27 Sep 2011 12:00:00 GMT</pubDate>
</item>

<item>
<title>Paginemediche.it celebrating 10 years of success with a great achievement</title>
<description><![CDATA[In 2001 Publicis Healthware International (back then Healthware) launched paginemediche.it. A cutting edge portal on Health &amp; Wellness packed with information and educational online resources fuelled by the collaboration of numerous scientific organisations,  key opinion leaders, healthcare professionals and medical groups.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/721/paginemedicheit-celebrating-10-years-of-success-wi.html</link>
<pubDate>Thu, 04 Aug 2011 12:00:00 GMT</pubDate>
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<item>
<title>“Digital  Healthcare: Towards an (e)healthier future” at IADIS e-Health Conference</title>
<description><![CDATA[&ldquo;Digital &amp; Healthcare: Towards an (e)healthier future&rdquo; is the Keynote Presentation by the PHI President Roberto Ascione that will open the IADIS e-Health Conference 2011.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/706/roberto-ascione-keynote-presentation-at-iadis-e-he.html</link>
<pubDate>Mon, 18 Jul 2011 12:00:00 GMT</pubDate>
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<item>
<title>Congress Report of Frontiers of Interaction 2011 available for free download</title>
<description><![CDATA[The Report summarizes the key messages coming from the conference and includes a quick focus on each speech.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/705/free-download-of-congress-report-of-frontiers-of-i.html</link>
<pubDate>Mon, 18 Jul 2011 12:00:00 GMT</pubDate>
</item>

<item>
<title>PHI and Women in Leadership: Creating a Competitive Advantage</title>
<description><![CDATA[The development of women leadership in healthcare has always been a major PHI scope, and is currently being pursued through its partnership with the Healthcare Businesswomen&rsquo;s Association Europe (HBA EU).]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/703/phi-and-women-in-leadership-creating-a-competitive.html</link>
<pubDate>Fri, 15 Jul 2011 12:00:00 GMT</pubDate>
</item>

<item>
<title>The PHI workshop at 2011 Frontiers of Interaction Welcome to the collaboration age</title>
<description><![CDATA[New discussions, ideas and experiences outlining new mHealth frontiers have been traced in the PHI workshop &ldquo;Transforming health with&nbsp;mobile devices - A hands-on workshop with professionals from both sides of the fence&ndash;doctors and communication specialists&rdquo;.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/671/the-phi-workshop-at-2011-frontiers-of-interaction-.html</link>
<pubDate>Thu, 23 Jun 2011 12:00:00 GMT</pubDate>
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<item>
<title>Doctors 2.0  You on the Web 2.0 from Physician-Patient Perspective: the PHI contribution</title>
<description><![CDATA[For the second year PHI joins Doctors 2.0&trade; &amp; You, an innovative conference examining how doctors use social media, mobile applications, and Web 2.0 tools to connect with patients, colleagues, hospitals, pharma and government.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/670/phi-at-doctors-20-you-on-the-web-20.html</link>
<pubDate>Wed, 22 Jun 2011 12:00:00 GMT</pubDate>
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<item>
<title>PHI at Frontiers of Interaction 2011: workshop “Transforming health with mobile devices”</title>
<description><![CDATA[The workshop, organized by PHI, brings together Doctors and professionals in digital and medical-pharmaceutical communication for the first time, to work together and design applications and scenarios of the mobile eHealth.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/642/phi-at-frontiers-of-interaction-2011-workshop-tran.html</link>
<pubDate>Fri, 17 Jun 2011 12:00:00 GMT</pubDate>
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<item>
<title>GE Vscan live in China with Publicis Healthware International</title>
<description><![CDATA[The month of May 2011 witnessed the successful go-live of a brand new local interactive communications strategy of Publicis Healthware International, to promote the launch of new healthcare products in the local markets of the Far East.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/634/ge-vscan-live-in-china-with-publicis-healthware-in.html</link>
<pubDate>Tue, 31 May 2011 12:00:00 GMT</pubDate>
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<item>
<title>Publicis Healthware International supporting the Healthcare Businesswomen’s Association (HBA)</title>
<description><![CDATA[PHI is willing to keep on supporting the leadership development of women in healthcare, through its partnership with the HBA Europe.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/625/publicis-healthware-international-supporting-the-h.html</link>
<pubDate>Mon, 23 May 2011 12:00:00 GMT</pubDate>
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<item>
<title>PHI won the Merit Award at Web Health Awards</title>
<description><![CDATA[Hydrofiber.com, the website realized by PHI for ConvaTec, won the MERIT award&nbsp; at the&nbsp;13th edition of the Web Health Awards, a competition for the Best Digital Health Resources and the high-quality electronic health information.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/619/phi-won-the-merit-award-at-web-health-awards-for-t.html</link>
<pubDate>Fri, 20 May 2011 12:00:00 GMT</pubDate>
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<item>
<title>Discover TransplantPoint.com realized by PHI for BMS</title>
<description><![CDATA[TransplantPoint.com, the 1st pan-European web portal dedicated to Renal Transplant Physicians, is aimed at becoming the one "point" stop for education, information and interaction on kidney transplant. The portal has been implemented with HP3 digital platform, providing also access to the PHI business solutions Board Portal and Slide Manager, customized according to the project needs.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/598/discover-transplantpointcom-realized-by-phi-for-bm.html</link>
<pubDate>Mon, 09 May 2011 12:00:00 GMT</pubDate>
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<item>
<title>Norbert Fruteau de Laclos is the new Executive Creative Director of PHI US</title>
<description><![CDATA[Norbert is a true Publicis veteran with over 12 years of experience in the network: his work will focus on the growth and transformation of the Creative Department.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/577/norbert-fruteau-de-laclos-new-executive-creative-d.html</link>
<pubDate>Wed, 27 Apr 2011 12:00:00 GMT</pubDate>
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<item>
<title>Jacques Perche is the new General Manager of PHI France</title>
<description><![CDATA[Jacques will lead the French team which is currently focused on account management and client services, reinforcing the PHI presence in France to meet client needs and continue to cultivate opportunities to grow and develop the business both in France and in French speaking markets.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/549/jacques-perche-is-the-new-general-manager-of-phi-f.html</link>
<pubDate>Wed, 30 Mar 2011 12:00:00 GMT</pubDate>
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<item>
<title>iExcellence: Enhancing Engagement Between HCPs, Patients and Your Brand With a New Class of Device</title>
<description><![CDATA[Today, interactivity should focus on creating engagement: human-to-human and brand to human interaction. The iPad is the first in a new class of device that has significant opportunity to create a new level of engagement. But, it requires us to first understand why the device&rsquo;s capabilities are a game-changer. Second, we must understand how to shift our thinking about creating content to achieve this new level of engagement.

 
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<link>http://www.publicishealthware.com/en/articles/searticles/entry/0/0/512/ipad-white-paper-to-enhance-engagement-between-hcp.html</link>
<pubDate>Tue, 22 Feb 2011 12:00:00 GMT</pubDate>
</item>

<item>
<title>Leandro Agrò (aka Leeander) has joined PHI as Global Director User Experience</title>
<description><![CDATA[Leandro will establish dotted line relationships with all UX professionals within PHI. He will drive User Experience thought leadership in both the company and the industry on behalf of PHI, researching and evaluating new technologies/opportunities that meets customer needs and insights.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/500/leandro-agro-is-phis-global-director-user-experien.html</link>
<pubDate>Wed, 09 Feb 2011 12:00:00 GMT</pubDate>
</item>

<item>
<title>Publicis Healthcare Communications Group acquires Digital District</title>
<description><![CDATA[PHCG has acquired D&uuml;sseldorf, Germany- based Digital District, a recognized thought leader in the digital healthcare and communications strategies space who will become part of Publicis Healthware International (PHI).]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/449/publicis-healthcare-communications-group-acquires-.html</link>
<pubDate>Thu, 13 Jan 2011 12:00:00 GMT</pubDate>
</item>

<item>
<title>PHI projects leading actors at the 2010 Italian eContent Award</title>
<description><![CDATA[Four PHI projects awarded at the Italian eContent Award 2010, a digital competition inspired by the WSA - WORLD SUMMIT AWARD in order to select quality e-content and promote creativity and innovation in new media applications in Italy.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/460/phi-projects-leading-actors-at-the-2010-italian-ec.html</link>
<pubDate>Thu, 23 Dec 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Almost 3 million of viewed pages for paginemediche.it, the second health Italian portal!</title>
<description><![CDATA[Nielsen Netview &nbsp;data for September 2010 confirms Pagine mediche.it as the first portal in Italy on health and wellness, visited by 841.000 unique users that read 2.878.000 pages.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/384/almost-3-million-of-viewed-pages-for-paginemediche.html</link>
<pubDate>Mon, 18 Oct 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>iMed Studios to merge with Publicis Healthware International creating global, digital agency</title>
<description><![CDATA[PHCG announced today that iMed Studios will join with Publicis Healthware International.&nbsp;PHI-iMed will focus on providing Consulting Services, Digital Marketing and eBusiness Solutions.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/345/imed-studios-to-merge-with-publicis-healthware-int.html</link>
<pubDate>Mon, 27 Sep 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Paginemediche.it Glossary: the most downloaded free app in the healthbeauty category of the iTunes App Store </title>
<description><![CDATA[Publicis Healthware International launches paginemediche.it Glossary - an application for iPhone and iPad powered by paginemediche.it, available on iTunes Apple Store. Only a few days after its launch, the app has already gained a leading position in the health&amp;beauty category.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/274/paginemedicheit-glossary-the-free-app-of-the-itune.html</link>
<pubDate>Thu, 08 Jul 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>A new version of HP3<sup>TM</sup> is now available</title>
<description><![CDATA[Empowered by this new version, the HP3 Platform is further enhanced with optimized modules, tools and business solutions.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/189/a-new-version-of-hp3-now-available.html</link>
<pubDate>Tue, 25 May 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Italian healthcare portal paginemediche.it leads traffic ranking</title>
<description><![CDATA[paginemediche.it represents the top rated Health portal in Italy, preceded only by a health community and a Fitness website. It has even superseded Corriere Salute, La Repubblica Salute and Dica33.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/178/italian-healthcare-portal-paginemedicheit-leads-tr.html</link>
<pubDate>Tue, 18 May 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Health 2.0: participated health</title>
<description><![CDATA[Health 2.0,&nbsp;the web 2.0 approach in the health, is changing both the physician approach to medicine and to their patients, and the consultation relation that patients have with health professionals and the experience with other Net users.]]></description>
<link>http://www.publicishealthware.com/en/articles/searticles/entry/0/0/177/health-20-participated-health.html</link>
<pubDate>Mon, 17 May 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Online Hydrofiber Spain</title>
<description><![CDATA[Yesterday the Hydrofiber Spanish website went online, bringing the Hydrofiber&reg; Technology (an advanced, patented technology unique to ConvaTec) concepts and the related product e-portfolio available to the Spanish market.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/175/online-hydrofiber-spain.html</link>
<pubDate>Mon, 17 May 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Publicis Healthware on Twitter</title>
<description><![CDATA[Publicis Healthware presents its Twitter page: follow us @healthware_phcg]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/170/publicis-healthware-on-twitter.html</link>
<pubDate>Fri, 14 May 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Publicis Healthware International President will be a panellist at  First-Ever Health 2.0 Conference in Europe</title>
<description><![CDATA[Roberto Ascione to present at inaugural event to discuss how Web 2.0 and social media are transforming healthcare communications in Europe.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/98/publicis-healthware-international-president-will-b.html</link>
<pubDate>Wed, 31 Mar 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Act Against Allergy  Neocate Australia and New Zealand revamp</title>
<description><![CDATA[The new version of the Act Against Allergy &amp; Neocate Australia and New Zealand sites went online. Revamped from a largely creative and navigational standpoint, the sites now offer new services which cater to both the Parents and Healthcare Professionals target audience.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/153/act-against-allergy-neocate-australia-and-new-zeal.html</link>
<pubDate>Mon, 15 Mar 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Health 2.0 Europe: Roberto Ascione's webinar is now available</title>
<description><![CDATA[Roberto Ascione&rsquo;s webinar on paginemediche.it health portal is now available.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/97/health-20-europe-roberto-asciones-webinar.html</link>
<pubDate>Wed, 10 Mar 2010 12:00:00 GMT</pubDate>
</item>

<item>
<title>Hydrofiber Canada, Australia and New Zealand are now online </title>
<description><![CDATA[Fifteen days after the launch of the Hydrofiber US site, ConvaTec and Healthware launch also the Hydrofiber Canada, Australia and New Zealand websites.]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/1/hydrofiber-canada-australia-and-new-zealand-online.html</link>
<pubDate>Fri, 31 Jul 2009 12:00:00 GMT</pubDate>
</item>

<item>
<title>A great E-health network: partnership agreement between Telemeditalia and paginemediche.it </title>
<description><![CDATA[From this edition (July 2009) on, Telemeditalia, an electronic journal of healthcare technologies and general health, becomes a part of paginemediche.it network, one of the most important health web properties in Italy. 
]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/94/a-great-e-health-network-partnership-agreement-bet.html</link>
<pubDate>Wed, 29 Jul 2009 12:00:00 GMT</pubDate>
</item>

<item>
<title>ConvaTec and Healthware present Hydrofiber UK and US </title>
<description><![CDATA[This project brings Hydrofiber® Technology (an advanced, patented technology unique to ConvaTec) to life through the implementation of a dedicated website and leverage the Hydrofiber concept throughout the related product portfolio. 
]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/95/convatec-and-healthware-present-hydrofiber-uk-and-.html</link>
<pubDate>Tue, 28 Jul 2009 12:00:00 GMT</pubDate>
</item>

<item>
<title>NetCare and Olympic Games </title>
<description><![CDATA[Last March 31st, the Athlete’s Biological Passport project completed its first phase, the clinical computerization of the Institute of Sport Medicine and Science of CONI, led by Prof. Carlo Tranquilli. NetCare has supported the implementation of this project with new tools oriented to the collection of sport history, reporting and sport fitness examination.
]]></description>
<link>http://www.publicishealthware.com/en/news/news/entry/0/188/96/netcare-and-olympic-games-.html</link>
<pubDate>Fri, 10 Apr 2009 12:00:00 GMT</pubDate>
</item>

<item>
<title>Why leading pharmaceutical companies are shifting online?</title>
<description><![CDATA[In the last couple of years, the trend for the pharmaceutical industry DTC (Direct to Consumer) marketing investments has undergone major changes. Some years ago, traditional media represented the main communication channels, nowadays, the development of new media, the continuous challenges of the market due also to stricter government regulations and the not always positive public perception of drug marketing have brought pharmaceutical companies to change their marketing strategies. Preferring new communication channels to dialogue with their customers.
]]></description>
<link>http://www.publicishealthware.com/en/articles/searticles/entry/0/0/16/why-leading-pharmaceutical-companies-are-shifting-.html</link>
<pubDate>Wed, 28 May 2008 12:00:00 GMT</pubDate>
</item>

<item>
<title>Organic positioning or Keywords advertising: Integration is the winning strategy of search marketing</title>
<description><![CDATA[The integration of SEO and keywords advertising was developed with the aim of optimizing and increasing the presence of a company, brand or product in search engines. It is the main subject of a research conducted by Icrossing, a global digital marketing company, title of the research is Icrossing Search Synergy – Natural e paid search symbiosis. The answer the study wants to reveal: “Is the efficacy of an integrated campaign of natural search and paid search higher than the efficacy of these same web marketing activities used in a non-integrated way?”. The research analyzes cause and effect, considering the entire metrics web can provide the results are surely surprising...
]]></description>
<link>http://www.publicishealthware.com/en/articles/searticles/entry/0/0/77/organic-positioning-or-keywords-advertising-integr.html</link>
<pubDate>Thu, 27 Mar 2008 12:00:00 GMT</pubDate>
</item>

<item>
<title>What do you think is the most important trend in digital? </title>
<description><![CDATA[Interview to Roberto Ascione, CEO of Healthware (Publicis Healthcare Communications Group Company)
It is a really hard question, mainly because there can be many answers! In other words we live in a time where digital is so broad that we can recognize many trends in many different fields such as content, participation, platform, access devices, web services, web marketing, etc. Those who focus on one trend at a time are perhaps losing one key aspect of digital that is to say its multi-dimensional essence.
]]></description>
<link>http://www.publicishealthware.com/en/articles/searticles/entry/0/0/78/what-do-you-think-is-the-most-important-trend-in-d.html</link>
<pubDate>Tue, 18 Dec 2007 12:00:00 GMT</pubDate>
</item>

<item>
<title>E-Learning Presentation (SMILE 2006 - 14/09/2006)</title>
<description><![CDATA[Publicis healthware International presents an International cooperation pilot project for continuing medical education
for medical, nursing and administrative staff of the health structures of
Mediterranean countries.]]></description>
<link>http://www.publicishealthware.com/en/articles/searticles/entry/0/0/86/e-learning-presentation-at-smile-2006.html</link>
<pubDate>Thu, 14 Sep 2006 12:00:00 GMT</pubDate>
</item>

<item>
<title>Search Engine Marketing</title>
<description><![CDATA[Search engines are the second most used function in the web (after e-mail) by internet users. As one of the main accesses to a website (at least for the first access), they are consequently one of the most important tools for the development of a site’s visibility.
]]></description>
<link>http://www.publicishealthware.com/en/articles/searticles/entry/0/0/79/search-engine-marketing.html</link>
<pubDate>Wed, 28 Jun 2006 12:00:00 GMT</pubDate>
</item>

<item>
<title>Disease Management: better if “PATIENT CENTERED” </title>
<description><![CDATA[Many computerized medical records have been produced. Some are too operational and a little clinical, others are much oriented towards decision-making, but a little efficient in clinical data management, others are still too “to measure” for a specific kind of physician (usually, the General Practitioner).&nbsp;All of them have two common characteristics: they are not linked to the operational context and they are built not on the patient, but on the operator.
]]></description>
<link>http://www.publicishealthware.com/en/articles/searticles/entry/0/0/85/disease-management-better-if-patient-centered-.html</link>
<pubDate>Tue, 09 May 2006 12:00:00 GMT</pubDate>
</item>

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